For Immediate Release
MAY 28, 2026 

CHEECH AND CHONG ROLL OUT “DOOBIE”
THE “ROLL A D-O-O-B-I-E AND WIN” DICE GAME

Newhall, CA – The Underground Games Corporation, in collaboration with Cheech and Chong’s Global Holding Company, announce today the “official” launch of a new dice game – CHEECH AND CHONG’S DOOBIE!

“Totally jazzed about bringing CHEECH AND CHONG’S DOOBIE to the masses,” said Gary Lane, Underground Games’ Chief Spaced Earthling.   “Much gratitude to all those fellow spaced earthlings who helped make this thing happen.”

As a tribute to Tommy Chong, a long-time friend of Lane’s, Underground Games unveiled CHEECH AND CHONG’S DOOBIE this past Sunday with a private launch party on Tommy’s 88^th Birthday…HAPPY BIRTHDAY TOMMY!

There are two ways to play DOOBIE that comes with six dice, each with a Cheech and Chong image that replaces the two “O” letters.  With play conducted in a non-stop manner, BLAZING DOOBIE has each player taking one roll of the dice in pursuit of rolling a perfect Cheech and Chong D-O-O-B-I-E.  In the DOOBIE-420 version, players try to be the first to accumulate 420 points based on various dice-scoring combinations.  As a rule of DOOBIE-420, players must “chirp” either “Cheech” or “Chong” before each roll with bonus points awarded should the declared character appear on the roll.

While “first run” supply lasts, CHEECH AND CHONG’S DOOBIE is currently available on the www.DoobieDiceGame.com web site and sells for $19.99 that includes free domestic shipping. 

Among other TV and board games created by Gary Lane -- http://trafficking.com

For more information, contact, Gary Lane       
gary@GaryLaneMarketing.com
     
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